Brand strategy, in practice.
Real engagements where research, positioning, and creative direction translated into measurable shifts in brand presence.
Oct – Dec 2025 · BU Questrom Consulting
Ghelfi's Candies of Cape Cod
Marketing Strategy · Brand Refresh · Digital Presence
A third-generation Cape Cod chocolatier with a beloved product but a dated digital presence. Our team led the marketing strategy that repositioned Ghelfi's around its hero product, the Turtle, and modernized the brand's storefront, voice, and imagery.
- →Qualitative & quantitative brand research
- →Competitor review + product performance analysis
- →Hero-product positioning anchored to the Turtle
- →Creative direction for refreshed digital identity
- →Client presentation & final deliverables
Before
Dated, busy, no clear hero
After
Editorial, warm, hero-led
1
Hero product, clearly led
3
Generations of story, surfaced
∞
Coastal brand equity, earned
Jan 2026 – Present
City Football Group
Sponsorship Portal · Partner Data · Global Brand
CFG operates 12+ clubs worldwide, including Manchester City, NYCFC, Melbourne City, and Girona, but had no centralized place for prospective partners and sponsors to explore the network. I designed and built a sponsorship portal that consolidated club, market, and audience data into one branded, filterable experience.
- →Centralized partner & sponsorship database across 12+ clubs
- →Filterable by region, league, market size, stadium capacity
- →Clear partnership process: Explore → Connect → Partner
- →Unified brand system across global club network
- →Single front door for the CFG Partnerships Team
12+
Global clubs
1.1B+
Combined fanbase
150M+
Digital audience
6
Continents
Jan 2024 – Present
HU ELITE Models
Brand Storytelling · Visual Marketing · Creative Collaboration
Howard University's ELITE Models chapter: runway shows and creative campaigns spanning brands like Von Dutch, Sorry No Fashion Today, and MUSA. Hands-on exposure to brand storytelling, visual marketing, and audience engagement from a creative perspective, including a feature on Fox 5 Good Day DC America.
- →Featured on Fox 5 Good Day DC America
- →Runway walk for Von Dutch
- →Editorial shoot for Sorry No Fashion Today
- →Campaign video for MUSA
- →Translating brand identity into visual story
Von Dutch
Runway · 2024
Sorry No Fashion Today
Editorial · 2024
MUSA
Campaign · Video still
MUSA campaign still pulled from the original video shoot.
Sep – Dec 2024
CEA Enterprise, LLC
Operations · Compliance · Partnership Scoping
Compliance audit and onboarding playbook supporting a transition of consultants to W-2 employees, plus partnership scoping with six potential government clients.
- →Tax, SSA, and labor policy analysis (federal + DC)
- →Hiring & onboarding flow maps, checklists, templates
- →Partnership scoping with 6 potential government clients